Some Bolder Boulder runners were frustrated to discover the Sports Authority promo code in their race packet is no great. They offered us one for 15 percent off, 10 percent off and another 15 percent off," said Stormy Griffith.

However, after Stormy and his wife spent an hour looking for their 3 daughters they were shocked to discover the coupons were not legitimate.

We stand up to the counter and the gals that are inspecting us out tell us they are not going to redeem these promo codes here," stated Griffith.

Griffith says the women at the counter told him they couldn’t take his coupons because the store is liquidating. Denver 7 tried to use the exact same vouchers at a various Sports Authority store location and got the very same reaction.

The small print on the vouchers does discuss the coupons cannot be used on clearance items. Griffith says the company must have pulled the promo codes despite its sponsorship of the race.

You can't market something and not back it. They didn't even mark on their doors that they weren't honored," said Griffith.